David Parsons, an Elon University student, is one of 100 drivers selected for a test program for Ford. He gets a European edition of the Ford Fiesta for six months (gas and insurance paid by Ford) to build grass-roots social networking publicity and to gather comments for tweaking before the model is released in the US.
http://it.tmcnet.com/news/2009/08/06/4310969.htm
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